In April, 2004, 70 crew members and 35 extras took over the streets of Westport, turning heads, creating an electric buzz in the town and literally stopping traffic as they filmed ‘Pat’s Bar’, the second advert in the current campaign entitled ‘Knowing what matters’.
“Guinness were adamant that they would film to film the advertisement in a town, not a city. They wanted it to look real and wanted to take the practical limitations into account, it would be difficult to give the appearance of walking out of a pub and straight out of a town in a city. They were looking for the pied piper effect from the ad,”
Furthermore, the company were interested in filming in a picturesque town and after looking at a few, they decided that Westport was the obvious choice. Having spoken to local authorities in the town, including Peter Hynes, Director of Services with Westport Town Council, they felt that their decision came easy, as everyone they dealt with was extremely supportive. “It just makes everything a lot easier when there’s a welcoming mind set in a town and Mr Hynes certainly reflected that. It was a very positive environment to work in, even when we had to stop traffic, the Gardaí were so co-operative and the crew were all treated so well,”
Damien Devaney of WHPR, the Public Relations Company that dealt with the advertising campaign.
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